Creating meaningful experiences

Spireworks’ mission to inspire meaningful connections through play and discovery, has led to collaborations with select international partners and causes. Below are highlights from past events.

500+

SPECIAL LIGHTING EVENTS

19M+

LIGHTING INTERACTIONS TO DATE

16M

COLORS TO CHANGE INSTANTANEOUSLY

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CURATED ACCESS

Ferrari 70th Anniversary

Ferrari celebrated its 70th Anniversary with an event that featured an elevated and integrated Spireworks experience for guests. The event showcased 70 of Ferrari’s classic cars in five exhibits spread throughout the city. A custom-branded iPad interface allowed guests to take over all of Spireworks’ New York City spires with specialized Ferrari themes to celebrate the anniversary and engage guests. Ferrari’s event was in partnership with international humanitarian organization Save the Children in powering a child’s ability to achieve their dreams.

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CURATED ACCESS

National Parks Service Centennial

The National Park Service celebrated their Centennial at Brooklyn Bridge Park in 2016. The event featured an interactive game which involved utilizing Spireworks to light up the spire at One World Trade Center. Remarks were made by Bill Nye, U.S. Secretary of the Interior Sally Jewell, Will Shafroth (National Park Foundation President), Regina Myer (Brooklyn Bridge Park President), Helena Durst, among others, as well as a musical performance by QuestLove.

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CAUSE-BASED LIGHTING

International Women's Day 2019

In celebration of International Women’s Day, Spireworks partnered with Security Traders Association of New York (STANY) Women in Finance to light up the One World Trade Center’s spire and 4-sided podium to IWD’s iconic purple. The purple shined brightly in New York’s skyline and in downtown Manhattan to celebrate women’s achievements and to raise awareness for equality. The lighting event amplified the 2019 IWD theme: #BetterforBalance, encouraging support for their mission.

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LIVE ACTIVATION

Rod Laver 50th Anniversary

To celebrate the 50th anniversary of winning his second calendar Grand Slam, Spireworks held a live lighting activation with Australian Tennis legend, Rod Laver. On the Tennis Channel’s live broadcast, Laver lit One World Trade Center with the colors of the Australian flag across the world in Melbourne, Australia, in real-time using the Spireworks app. Marking a first of its kind for a platform of this scale.

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